Description

LinkedIn Advanced Targeting Mastery: Precision Ads, Retargeting & Lookalike Audiences (Complete Course)

If you’re running LinkedIn ads and relying only on basic job title targeting, you’re likely leaving a significant amount of revenue on the table.

This course is a complete, practical guide to mastering LinkedIn’s advanced targeting ecosystem — designed for B2B marketers, demand generation managers, founders, and paid social specialists who want to generate more qualified pipeline while lowering their cost per lead.

Across 28 modules and 34 in-depth lessons, you’ll learn how to fully leverage every targeting lever LinkedIn offers. The course covers:

• Job title and job function targeting

• Seniority and company size filters

• Skills and professional interests

• LinkedIn Groups and industry filters

• Education and field of study targeting

Most importantly, you’ll learn how to combine these signals using AND/OR logic to build high-precision audiences that are the perfect size — never too narrow to scale, and never too broad to convert.

From there, the course dives into LinkedIn’s complete retargeting ecosystem, including:

• Website retargeting using the LinkedIn Insight Tag

• Video view retargeting by completion percentage

• Lead Gen Form retargeting for openers and submitters

• Event-based audiences

• Company Page follower audiences

You’ll also learn how to build and optimize Lookalike Audiences, upload contact and account lists for ABM campaigns, and significantly improve contact list match rates using proven formatting and enrichment best practices.

Beyond targeting setup, the course covers advanced audience management strategies such as:

• Exclusion frameworks to eliminate wasted spend

• Suppression lists for existing customers and leads

• Sequential funnel exclusions to guide prospects through the buying journey

• Audience overlap analysis to prevent campaigns from competing with each other

By the end of the course, you’ll have a repeatable LinkedIn targeting framework that can scale across multiple campaigns and industries.

You’ll also receive a 30-day implementation plan and performance benchmarks to measure your campaigns against.

What you’ll walk away with

• A complete full-funnel targeting map (TOFU → MOFU → BOFU → Post-Purchase)

• The 8 most expensive LinkedIn targeting mistakes — and exactly how to fix them

• A step-by-step targeting setup workflow you can implement immediately

• Proven optimization and measurement cadences (daily, weekly, monthly, quarterly)

Whether you’re spending $1,000 per month or $100,000 per month on LinkedIn ads, the targeting strategies in this course will help ensure every dollar works harder and drives real business results.

Prerequisites:
Basic familiarity with LinkedIn Campaign Manager is helpful but not required.