Description

Website Health Check: The Complete Audit Every Business Owner Needs

Is your website quietly costing you customers?

Most business owners don’t realize there’s a problem until it’s too late—traffic drops, leads slow down, and competitors start outranking them. By the time it becomes obvious, revenue has already taken a hit.

This complete mini-course shows you exactly how to run a professional website audit from start to finish—using the same proven 7-pillar framework trusted by top digital marketing agencies.

You’ll learn how to uncover hidden issues affecting your site’s performance, visibility, and conversions using powerful (and free) tools like Google Search Console, Screaming Frog, and Hotjar—no developer or expensive agency required.

Inside this course, you’ll discover:

✔ Why regular website audits are critical for growth (backed by real data and examples)
✔ The 7 pillars of a complete audit: Technical, SEO, Content, UX, Speed, Security, and Conversion
✔ Step-by-step technical audit walkthrough using Google Search Console and Screaming Frog
✔ How to find and fix thin content, duplicate pages, and content gaps hurting your rankings
✔ UX and conversion audit strategies: how to read heatmaps, track user behaviour, and identify drop-off points
✔ How to create a professional audit report clients or stakeholders will understand
✔ How to prioritise fixes using the Impact vs Effort matrix for maximum ROI
✔ A printable 50-point audit checklist with a simple traffic light system (Red / Amber / Green)

Whether you’re improving your own website or offering audits as a service, this course gives you the structure, tools, and confidence to take action immediately.

Perfect for business owners, freelancers, marketers, and anyone serious about growing online.