Description

Not all LinkedIn ads are created equal — and using the wrong format for your campaign objective is one of the most expensive mistakes B2B marketers make.

This 38-slide mini course is the most comprehensive visual breakdown of every LinkedIn ad format available in 2024. Whether you’re a marketing manager running your first campaign or a seasoned media buyer optimizing for CPL, this guide gives you the data, strategy, and real-world inspiration to make smarter decisions—fast.

What’s inside: Every one of LinkedIn’s 11 ad formats is covered in detail: Single Image, Carousel, Video, Document, Thought Leader, Message Ads, Conversation Ads, Spotlight, Follower, Event, and Lead Gen Form Ads.

For each format, you’ll get the ideal use cases and when NOT to use it, average CPC and CPM benchmarks, realistic CTR and open rate expectations, and 3 real-world examples from brands like Salesforce, HubSpot, IBM, Adobe, Gartner, McKinsey, Oracle, and more.

The course closes with a full side-by-side comparison matrix of all 11 formats, a goal-to-format decision framework covering 8 common campaign objectives, and a 10-point quick-start checklist to launch your next campaign with confidence.

Who this is for: B2B marketers, growth marketers, demand generation managers, media buyers, marketing consultants, and founders running their own LinkedIn ads.

Format: 39 beautifully designed slides, instantly downloadable as a .pptx file. Fully editable — customize with your own branding, add your logo, or use it as a client-facing deliverable.