Description
Most content isn’t ignored because it’s bad — it’s ignored because it’s invisible to AI.
This mini-course introduces Generative Engine Optimization (GEO) — the new discipline of structuring content so large language models like ChatGPT, Perplexity, Claude, and Google’s AI Overviews can actually find it, understand it, and cite it in their answers.
Inside 14 focused, high-impact slides, you’ll learn:
- Why only 3–9% of web content gets cited by AI—and what the top-performing pages do differently
- The 3 pillars of AI-citable content: Clarity, Authority Signals, and Structured Answers
- How to use the Direct Answer Format, Quotable Paragraphs, and high-performing FAQ structures
- The ideal content length, density, and structure for maximum GEO visibility
- The exact tone, formatting, and semantic signals (headers, bolding, schema) that AI models prioritize
- Two complete before-and-after rewrites showing how content transforms from invisible to AI-optimized
- A practical 30-minute implementation exercise to upgrade one of your pages immediately
Whether you’re a content strategist, SEO professional, blogger, or digital brand builder, GEO is the next shift you can’t afford to ignore.
This isn’t theory.
This is how you get cited.
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